You Are What You Don't Eat

How the Food Industry Got You, and How to Get Out

Poor eating is not your fault. Getting out of it is your job. This book shows you how.

Paperback, 384 pages  |  Out 7 January 2027  |  Printed in the UK

Nobody chose to eat badly. It was arranged.

Most of what fills a British supermarket is Calorie Rich And Processed. It is engineered to be eaten fast, eaten often and never quite finished. It is cheap, clever and everywhere. The food industry did not do this to you by accident. It did it on purpose, with a large budget and a lot of very good scientists.

You Are What You Don't Eat tells the story of how we got here: the factories, the marketing, the labels, the delivery apps and the quiet rewriting of what a normal meal looks like. It is funny in places, alarming in others and honest all the way through.

Then it hands the job back to you. Not with a diet, because diets are what the industry sells you next. With a ten-week plan built on one change a week, each one small enough to keep and big enough to matter.

If you have ever wondered why the biscuits keep winning, this is the book that explains it. And ends it.