You Are What You Don't Eat - Paperback

How the food industry got you, and how to get out

You are not weak-willed. You are not lazy. You have simply been outmanoeuvred.

Somewhere between the cereal aisle and the meal deal, an entire industry worked out how to make you eat more, want more and stop noticing. It employs food scientists. It employs psychologists. It employs people whose sole job is the crunch of a crisp. You employed nobody. It was never a fair fight.

You Are What You Don’t Eat names the culprit — Calorie Rich And Processed food, or CRAP, for short It shows exactly how it got you. Then it shows you the way out: no diets, no calorie counting, no fruit bowl gathering dust in the kitchen. One change a week, for ten weeks, and a plan built to survive a bad Tuesday.

Funny where it can be. Honest where it must be. Yours to act on.